When Warner Bros took over Machinima, they decided they wanted a complete new rebrand to represent the merge. Machinima is a Next-generation video entertainment network for the gamer lifestyle and beyond. I was hired on by the Agency Clever Creative to work alongside one other designer to create the new brand. Starting from moodboards and moving forward to sketching, I am excited to say that this successful branding project has been launched and Machinima, with it’s new branding, is taking over the industry even more than ever.